CHAIN OF COMMUNICATION SALONS "SVYAZNOY"
Goals and tasks of the campaign are: output of the brand on the market
Methods of promotion are: Multimedia campaign "Top models available" using the marketing strategy "Teaser-Plizer" (for the first time in Russia)
The results are: significant increase of brand recognition, creation of a marketing and creative basis for local promotion
Completed work are: creative concept, strategic planning, media planning, buying