Goals and tasks of the campaign are: the output of a new South Korean brand on the market

Methods of promotion are: use of integrated announcements on TV - "Look Channel One - turn on Rolsen" (author's development, for the first time in Russia)

Cost optimization is: the company's budget was 25% compared to the cost of a similar direct media advertising

The results are: increase of brand recognition by 70%

Completed work are: development of the concept of integrated announcement, buying