CHAIN OF SUPERMARKETS PYATEROCHKA
Goals and tasks of the campaign are: increase of brand recognition, formation of loyalty
Methods of promotion are: accommodation at Moscow's land transport stops congratulations to Muscovites on various holidays (together with Mosgortrans)
Cost optimization is: cost of placement is -20% of the market
The results are: steep increase of brand recognition and customer loyalty
Completed work are: development of the creative idea of the campaign, design, placement