CHAIN OF SUPERMARKETS PYATEROCHKA

Goals and tasks of the campaign are: increase of brand recognition, formation of loyalty

Methods of promotion are: accommodation at Moscow's land transport stops congratulations to Muscovites on various holidays (together with Mosgortrans)

Cost optimization is: cost of placement is -20% of the market

The results are: steep increase of brand recognition and customer loyalty

Completed work are: development of the creative idea of the campaign, design, placement