Goals and tasks of the campaign are: positioning on the market of mobile operators

Methods of promotion are: branding of the TV channel "Sport" (later, Russia 2) - (author's development, for the first time in Russia), the slogan of the project - "Megafon is the operator of Sport"

Cost optimization is: more than a double reduction in the cost of contact in comparison with a similar in media shipment by direct advertising

The results are: transformation from a regional operator (north-west) into a national company for 5 years

Completed work are: development of the concept of channel branding, buying