GERMAN PRODUCER OF HOUSEHOLD APPLIANCE "KAISER" COMPANY
Goals and tasks of the campaign are: increase of brand recognition, formation of loyalty
Methods of promotion are: sponsoring the programs of federal TV channels ("You are Superstar" - NTV), realization of loyalty programs("KAISER for a clean city") together with Mosgortrans
The results are: successful work in the Russian market for more than 10 years
Completed work are: the development of the concept of loyalty programs, buying